In our BackStage format, we take a look behind the scenes of the bakery market in loose succession.
We invite guests with expertise on current and strategic questions about baked goods.
And we give partners an exclusive space to present and get to know current innovations in previews.
Andreas Swoboda, Managing Director of Bio Breadness, and Christian Sommer, Head of Purchasing and Sales at Backshop, take a bite of our starter range, which the co-operation produces: 3x bread rolls 1x multigrain bread 1x wholemeal baguette, all organic!
Under what circumstances is this cooperation successful and what are the motivations of Backshop Tiefkühl GmbH and Bio Breadness to enter into this cooperation. Find out all this in this chapter of BackStage Bio.
Christian Sommer talks to Andreas Swoboda, managing director of our newest cooperation partner Bio Breadness, about the out-of-home catering regulation (Außer-Haus-Verpflegungsverordnung) of the BMEL.
In the "Ideenwerkstatt", our idea generator Christian Kolb from artichoc-consulting and our business manager Christian Sommer for purchase and sales will inspire you on how to prepare our products deliciously and present them in such a way that your customer can no longer say no.
We have some suggestions for the quick hunger as well as for the premium offer. Take a look!