Halal-certified articles for an expanding market
In the spirit of a heterogeneous diet, not only in Germany but also worldwide, Backshop offers some Halal-certified products. The audit by the WHU (World Halal Union) certification body confirms that both the manufacturing processes and the ingredients of the respective baked goods meet the halal criteria.
"Certifying parts of our assortment according to Halal criteria not only enables us to now provide the Backshop taste experience to our Muslim retail partners in a secured manner," says Mandy Baruth, Head of Quality Management at Backshop, "it also enables our non-Muslim partners in the food service sector to target a broader clientele."
With the decision to have the halal conformity of individual products certified, the company is taking into account the circumstance of an increasing Muslim population. In Germany alone, there are about 5.5 million people of Muslim faith. Globally, about 1.9 billion people belong to this world religion, which corresponds to a share of about a quarter of the world's population, and the trend is rising.
However, it is not only the population growth that is currently steadily increasing the demand for halal products. Among non-Muslim consumers, too, greater awareness of food safety, quality and hygiene is increasing the interest in buying certified products. The word "halal" also simply means "pure" or "permitted". The opposite is "haram", which accordingly means "impure" or "forbidden". In the border area are products that are called "makruh" and are thus frowned upon or undesirable. A corresponding certification is always product-related and not company-related.
Below you can see a list of halal-certified bakery products in our range. Please contact us if you want to know more about the products.