New brand identity.

Some people have asked us "did we have to do that?" and we say "yes".

We remain what we are by changing. What are we? A future-open partner of the wholesale trade, which agilely combines the development of needs and the innovative power of production. That was and is our self-image. Not statically selling products, but cooperatively developing assortments and shaping market opportunities.

We want to show this openness to the interests of all participants and our agility in the market in our new appearance.

Round shapes, multicolored overlapping circles with a transparent center form intersections and show the natural interplay of commonality in diversity. Cooperation, openness, transparency - and the lightness of a lean company: that is what we are and that is what we want to show.