The digital transformation continues to progress and is turning markets that once seemed difficult to reach into direct neighbors. However, this also increases the requirements for accessibility and communication with customers and business partners. Traditional digital channels are taken for granted today, but they often reach their limits when it comes to authentically showing what a company is all about.
That’s why we decided to take the Backshop universe into a new dimension – as a virtual world.
We believe that information should no longer just be communicated, but experienced. With the virtual showroom, we are now creating a platform that gives you a vivid and realistic insight into our product range and the way we work. Around the clock, from anywhere in the world.
Why are we focussing on a virtual 3D showroom?
Our existing digital channels already do a lot, but when it comes to conveying a feeling for us as a company, we always feel a certain gap. The new virtual space is designed to close this gap:
- A 360-degree tour of our deep-freeze warehouse provides an insight that previously only a few visitors were able to gain on site – impressive, informative and available around the clock.
- Interactive product presentations make our range tangible – with detailed information, application ideas and intuitive navigation.
- Exclusive partner showrooms offer our cooperation partners a stage with an individual look and feel – so that joint product ranges are presented in a targeted and brand-appropriate way.
Your advantages at a glance:
- Unlimited accessibility: Get information at any time and from any location.
- Authentic insights: Experience our service, products and content up close and gain impressions in a density that is difficult to achieve in the traditional way.
- More visibility, more proximity: As an internationally active partner, we create a space in which encounters can also be experienced digitally.
- Future-proof communication: Whether presentations, advice or product launches – the virtual room complements the sales force and saves resources at the same time.
- Individual staging: Our cooperation partners benefit from tailor-made showrooms that present their products in a special light – embedded in a shared platform.
Investment with vision
The virtual world is not an end in itself, but a consistent further development of our customer and sales approach. We are consciously investing in an ecosystem that will achieve even more in the future: from digital events and virtual consultations to new forms of collaboration.
After all, the demands on modern business relationships are changing – and we want to continue to provide you with the best possible tools to work with us in the future.
Got curious?
Then immerse yourself in the Backshop universe – and experience what modern B2B communication can look like in the digital space.