Our virtual world
In our innovative virtual Backshop world, lovingly crafted with great attention to detail, our product range becomes a truly special experience. High-resolution 3D products, oven tiles with the warm feel of freshly baked goods, and authentic, bakery-style shelves invite visitors to explore. Inspiring ideas—like our refining ideas in the “Ideenwerkstatt” and recipes—alongside in-depth product information and intuitive navigation make it easier than ever to experience our offerings in a playful, engaging way.
From now on, customers and business partners can explore our virtual world anytime, from anywhere—interactively, immersively, and with an emotional connection. This creates an intense product experience that goes far beyond traditional presentation formats and sets new standards.
Step into the virtual world of Backshop.
Exklusive showrooms for our cooperation partners
Our cooperation partners and our cooperation brand play a central role in our virtual Backshop universe. Here, brand identity and product experience merge into a distinctive digital presence that evokes emotion and inspires enthusiasm.
Each partner is featured in a custom-designed showroom—presented as a virtual box that reflects the brand’s unique look and feel. Elegant design elements such as high-resolution 3D products, signature warm oven tiles, and authentic bakery-style shelving create a balanced blend of familiarity and innovation.
Jointly developed product ranges come to life—not just visually, but experientially—delivered with precision, aligned with brand values, and brought to life with a strong sense of atmosphere and storytelling. This is how we celebrate partnership in a modern, impactful way—setting new standards for digital brand presentation.
360-degree tour of our warehouse
The driving force and heartbeat of our frozen baked goods operations is our fully automated warehouse in Queis—and now, we’re opening its doors to the world in digital form!
In our virtual environment, we offer a unique behind-the-scenes look at this state-of-the-art facility. Whether you’re a partner, customer, or simply curious, you can now experience the warehouse up close—fascinating, informative, and available anytime.
Through impressive 360-degree imagery, we guide visitors through all key areas—from dispatch and the high-bay warehouse to the bread packaging station. Accompanied by insightful background information, this virtual tour casts our logistics center in an entirely new light.
