Following our very successful product promotion during the European Football Championship 2024 in the various venues, we are particularly pleased to be able to continue our proven presence this year as a hospitality partner of the German Football Association (DFB).
In addition to the DFB Cup final, which we were able to accompany with culinary delights in the legendary Berlin Olympic Stadium on 24 May, we will also be present at selected matches of the German national team organized by the DFB in the future.
Our high-quality bread specialties complement the on-site catering and offer guests a special taste experience. Here, we focus on the products from our premium line “Backshop powered by Jochen”, which already enjoyed great popularity during the European Championships. We are particularly proud to once again be able to count on the active support of renowned master baker Jochen Gaues, who will personally present our products and inspire guests with his expertise.
The cup final in Berlin provided a fantastic prelude to this. Our colleagues on site not only delighted numerous visitors with their delicious creations, but also enjoyed the special atmosphere in the Olympic Stadium. It almost felt a bit “like being at home” – and this is exactly the feeling we want to pass on to fans, partners and guests at every match in future.
We are already looking forward to many more successful events as the DFB’s hospitality partner and would like to thank all our guests for their positive feedback and great interest!