-
Sponsorship as commitment
Sport, community and a clear social purpose – with Baltic Lights, we are starting a year full of sporting charity formats. Read on to find out why we are involved, what role Team Rynkeby and Kicken mit Herz play in this and why we see these partnerships as an investment in the future.
Read more …: Sponsorship as commitment -
Christmas donations 2025 – social commitment for Hamburg and Queis
We will continue our social commitment at both locations in 2025: from the new playground at the Altona Children’s Hospital to donations and fulfilled Christmas wishes in Queis. Read the article to find out how we demonstrate our regional ties.
Read more …: Christmas donations 2025 – social commitment for Hamburg and Queis -
“Berlin, Berlin – we were in Berlin”
Backshop accompanied the NFL game at the Berlin Olympic Stadium on 09.11.2025: VIP catering with its own station and breads from the “Backshop powered by Jochen” range – in cooperation with Cuisine Events.
Read more …: “Berlin, Berlin – we were in Berlin” -
Kicken mit Herz 2025 and our debut as main sponsor
Genuine emotions, a full house, a good cause—and Backshop right in the middle of it all.
Read more …: Kicken mit Herz 2025 and our debut as main sponsor
On September 7, 2025, we were the main sponsor and put our heart and soul into the charity event. Here are a few impressions. -
Debut at Fine Food Australia in Sydney – Backshop launches its strategic “bakehouse Australia” brand
A long-standing partnership with “Lüneburger German Bakery” has resulted in a new brand for the Australian market. With bakehouse Australia, Backshop brings authentic European bakery expertise to the local food service and bulk consumer sector – presented for the first time at Fine Food Australia in Sydney.
Read more …: Debut at Fine Food Australia in Sydney – Backshop launches its strategic “bakehouse Australia” brand -
Welcome to the virtual Backshop universe – experience us anew
Experience our company in a new dimension:
Read more …: Welcome to the virtual Backshop universe – experience us anew
With the virtual backshop universe, we give you round-the-clock access to our 3D showroom – including a 360° warehouse tour, interactive product presentation and exclusive partner areas. Discover it now! -
Backshop at the 2025 Cup Final in Berlin
Following our very successful product promotion during the European Football Championship 2024 in the various venues, we are particularly pleased to be able to continue our proven presence this year as a hospitality partner of the German Football Association (DFB).
Read more …: Backshop at the 2025 Cup Final in Berlin -
Backshop unveils new strategic brand “bakehouse USA” at IDDBA 2025
We have launched the “bakehouse USA” brand for the USA in order to strengthen our international presence and create a regionally compatible name. We will be presenting this at IDDBA 2025 in New Orleans.
Read more …: Backshop unveils new strategic brand “bakehouse USA” at IDDBA 2025 -
Backshop Tiefkühl GmbH expands distribution with Martin’s Potato Rolls in Europe
We recently gained Martin’s Famous Pastry Shoppe, Inc. as a cooperation partner and are thus expanding our international distribution network. As a first step, we are adding four of the most popular products from ‘Martin’s Famous Potato Rolls and Bread’ to our range.
Read more …: Backshop Tiefkühl GmbH expands distribution with Martin’s Potato Rolls in Europe -
Successful recertification according to EU organic and halal standards: focus on quality and variety
Important success at the end of the year: Backshop also successfully passed the annual EU organic and halal audits in 2024, once again confirming its high quality and sustainability standards. The recertifications show how we are responding to the growing needs of our business partners and developing our product range in a targeted manner. The focus here is on both ecological standards and the diversity of consumer needs. Find out more about how we are taking responsibility together for a sustainable and differentiated future.
Read more …: Successful recertification according to EU organic and halal standards: focus on quality and variety