Quality and partnership since 1995
Backshop Tiefkühl GmbH was founded in 1995 as a subsidiary of the traditional company Harry-Brot GmbH and today employs about 80 employees. As a wholesaler, we exclusively distribute frozen baked goods.
Our administrative headquarters are in Hamburg, represented by the Business Manager Christian Sommer. In addition, we have a warehouse and logistics location in Queis, represented by Kai Gebel as Business Manager. The management of the entire company is held by Thomas Blohm, managing partner of Harry-Brot GmbH.
Backshop is IFS Wholesale, as well as RSPO and BIO certified. In addition, halal-certified and FDA-approved products can also be found in the assortment. Our main customers include numerous companies in the wholesale, foodservice and food retail sectors. For its international customers, we are available as an Authorized Economic Operator (AEO).
Our Business concept
SIMPLE – YET SOPHISTICATED
Range development for your success
Making it possible
On its way between the bakery and the end consumer, a product needs to fulfill an array of requirements. Purchase, logistics, warehousing, preparation and the consumer often have different demands. Demands on quality, packaging, handling or price – every element needs to be addressed. With our broad range of products and services, we can offer the right product for every need and application.Together, we can analyze which products are most useful for the end consumer.
Servicepartner für Großhandel und Industrie
Backshop stands for an extensive and high-quality range of frozen bakery products – complemented by customised solutions. As a subsidiary of Harry-Brot GmbH, close co-operation with the parent company and other well-known partners ensures a reliable and comprehensive supply of goods.
A central claim is the holistic view of the value chain – from production to the end user. Increasing efficiency, for example through simplified ordering processes, optimised logistics or electronic data exchange, helps to reduce costs and is a common goal of all those involved. Loyal cooperation with suppliers, forwarders and trading partners forms the basis of the business model. Long-term thinking and action characterise the corporate culture and create scope for expanding the product range to include specialities and developing customised solutions.
Thanks to flexible logistics partners and high storage capacity, deliveries at short notice are also possible. Backshop thus combines an attractive core range with customer-orientated product diversity and high-performance logistics services.
Our customer structure
As of January 2025
The frozen baked goods market
Baked goods are an important staple and take up an essential section of our food pyramid. As varied as the products are today’s possible applications and the corresponding channels of distribution. Hardly any other foodstuff is offered and eaten in so many different locations. Baked goods have long since become the most important component of on-the-go snacks.
Hardly any other class of goods has established itself so quickly and so firmly in the frozen foods sector. The food service area in particular has undergone a dramatic change, now increasingly offering half-baked instead of fully baked frozen products.
We see our customers as partners with whom we are happy to share our knowledge and experience. They serve the most diverse needs of the market with our products. The use of baked goods in different sales outlets such as bakeries, baking stations, petrol stations, hospitals or hotels each has its own specific requirements, e.g. in terms of preparation, shape or price. To place the right product, at the right time, in the right place – this is the challenge we want to meet together with our partners.
